Multi-Platform Ad Design for NBC, Peacock & Telemundo

Interactive Advertising

Graphic Design

Motion Graphics

Multi-Platform Ad Design for

NBC Local, Peacock, and Telemundo

Multi-Platform Ad Design for

NBC Local, Peacock, and Telemundo

Designing engaging ad creatives, using motion and intuitive user interaction to persuade audiences through different formats.

Role: Interactive Designer

Duration: 8 months

Team: Skycastle Team

Interactive Advertising

Graphic Design

Motion Graphics

Multi-Platform Ad Design for NBC Local, Peacock, and Telemundo

Designing engaging ad creatives, using motion and intuitive user interaction to persuade audiences through different formats.

Role: Interactive Designer

Duration: 8 months

Team: Skycastle Team

Project Overview

This case study presents a series of interactive ad formats developed for various brands under NBC Local Stations. The work focused on delivering high-quality, visually engaging assets within short production timelines. Emphasis was placed on leveraging interactivity and strong visual design to create impactful, attention-grabbing advertising experiences.

Designed bilingual ads for major NBC Platforms

Increased engagement through interactivity

Delivered ads reaching millions

Increased engagement through interactivity

Delivered ads reaching millions

Masthead Ads

Purpose: High-visibility homepage takeovers used to highlight major promotions or campaigns.

Engagement Ads

Purpose: Interactive units appearing on the Peacock streaming platform that respond to user behavior.

Standard Display Ads

(300x250, 300x600, 320x50, 970x250)

Purpose: Core display sizes for cross-platform reach; each adapted to campaign needs and brand assets.

In-Banner Video

Purpose: Display ads with embedded video content to increase engagement without leaving the page.

Pause Ads

Purpose: Static ads that appear when users pause content on Peacock.

Sponsored Logo Units

Purpose: Logo placement in digital environments to support brand awareness in non-intrusive ways.

Sweepstakes Units

Purpose: Interactive ads prompting users to enter contests or giveaways.

Weather App Ads

Purpose: Branded placements within weather updates on NBC apps.

LEARNINGS & TAKEAWAYS

This project pushed me to expand my skill set beyond design. I gained hands-on experience with motion graphics, collaborated closely with developers, and learned to troubleshoot layout and rendering issues using HTML and CSS. Working across teams and formats taught me how to solve technical problems quickly while keeping the creative intent intact.

Let’s create something great together ✦